What is kw meta?

As an AI language model, I assume that you are referring to the "meta" tag in HTML, which is used to provide metadata to a web page.

The "kw" attribute within the "meta" tag specifically refers to the keywords or key phrases that are relevant to the content of the web page. Search engines used to rely heavily on the keywords meta tag to determine the relevancy of a web page to a particular search query. However, it is now mostly ignored by major search engines like Google, as spammers often overuse this tag and its content, hence search engines have updated their algorithms to focus on other ranking factors.

Even though the "kw" meta tag is no longer used extensively, some search engines still rely on it and it can be considered as part of the overall SEO strategy for optimizing a web page. It is important to note that the keywords in this tag should correspond to the actual content on the page and should not be overused or unrelated, as it could negatively affect the page's ranking. Overall, properly using the "kw" meta tag can still be a useful tool for improving the visibility of web pages on search engines.